By Dagmar King
Today, business success relies heavily on getting social media influencers on your side. The Word of Mouth Marketing Association (WOMMA) defines an influencer as having “greater than average reach or impact through word of mouth in a relevant marketplace.” So it’s word-of-mouth marketing at its best when a well-known, well-respected expert in your industry positively reviews and promotes your product, service or brand on her blog or website, or tweets about it to his followers.
From finding the right influencers to fostering those relationships, how do you know that you’re focusing your time and efforts on those who will generate the best results for your business? Especially when your influencers all seem equal in their level of influence?
Tune in to our upcoming, complimentary one-hour webinar to learn the surprisingly simple answer to this very important question.
On March 21, social media expert Tamsen Webster walks you through a fascinating case study about social influence. Did you know that there are four types of social media influencers? Find out who they are, and learn what benefits each group brings to your marketing efforts. You’ll learn how to prioritize these groups based on budget, time and effort. This will help you shape the outreach, incentive and reward programs that will maximize your marketing efforts.
Maximizing Social Influence: A Case Study (or, Glasses, a Love Study)
Presented by Tamsen Webster
Thursday, March 21 at 1pm EDT, 10 am PDT
The webinar will be recorded and available to view later on demand.
About the Expert
Tamsen Webster specializes in how to tell the right story to the right people at the right time to drive business results. As the SVP of Content Activation and Digital Strategy for independent Boston advertising agency Allen & Gerritsen, she creates brand, content, digital, social, integrated media, community building, and audience engagement strategies for startups, retail, restaurant, CPG, and B2B brands.
